You’re strolling through your local Menards, eyeing a shiny new refrigerator. The brand? Criterion. The price? Nearly half of what you’d pay for a big-name competitor. You pause, tempted by the savings, but a question lingers—Who makes Criterion Home Appliances? Are they reliable, or just another budget gamble?
You’re not alone in wondering. As more shoppers prioritize value—44% say it’s their top concern in 2023—brands like Criterion are flying off shelves. But with so many private-label products out there, it’s smart to dig deeper before you buy. Who’s really behind the name? Is the quality up to par? And how does Criterion stack up against household giants like Whirlpool or GE?
Who Owns Criterion Home Appliances? Menards’ Exclusive Empire
The Menards Story: From Midwest Roots to Retail Giant
Menards is the proud owner of the Criterion brand. Founded in 1960 by John Menard Jr., this home improvement powerhouse is headquartered in Eau Claire, Wisconsin. With over 300 stores across the Midwest, Menards has built a reputation for offering everything from lumber to lighting—and, of course, appliances.
Private-Label Power: Why Menards Created Criterion
Menards isn’t just a retailer; it’s a savvy business operator. By launching Criterion as a private-label brand, Menards can offer appliances tailored to its customers’ needs—at prices that undercut national brands. Here’s how it works: Menards designs the specs and features, then partners with trusted manufacturers to produce the appliances. This strategy keeps costs low and quality high, giving Menards a competitive edge over big-box rivals.
Quick Facts: Criterion Brand at a Glance
Aspect Details
Owner Menards
Founded 1960
HQ Eau Claire, Wisconsin, USA
Stores 300+ in the Midwest U.S.
Brand Focus Budget major appliances
Why Criterion? The Menards Advantage
Criterion was launched to fill a gap: affordable, reliable appliances for everyday families. By keeping the brand exclusive to Menards, the company ensures you won’t find Criterion at Lowe’s, Home Depot, or Best Buy. This exclusivity means Menards can control quality, pricing, and customer service—making Criterion a smart choice for value-focused shoppers.
Who Makes Criterion Home Appliances? The Real Factories Revealed
The Manufacturing Puzzle: Who’s Behind the Scenes?
So, who actually makes Criterion appliances? The answer is a blend of global expertise and strategic partnerships. Menards doesn’t own factories; instead, it works with leading manufacturers to bring Criterion products to life.
Midea: The Main Manufacturing Partner
The primary manufacturer for many Criterion models is Midea, a global appliance giant based in China. Midea is known for producing high-quality appliances for brands around the world, including some you might already have in your home. Their factories are state-of-the-art, focusing on efficiency, durability, and innovation.
Other Partners: Whirlpool and More?
There’s also speculation that some Criterion appliances—especially those assembled in the U.S. or Mexico—are produced by Whirlpool or similar reputable companies. While Menards keeps exact details under wraps, industry insiders point to similarities in design and components between Criterion and certain Whirlpool models.
Debunking the Myths
It’s important to clear up a common misconception: Pacific Sales does not manufacture Criterion appliances. This rumor has circulated online, but all credible sources point to Midea and, possibly, Whirlpool as the main partners.
Where Are Criterion Appliances Made? Global Supply Chain Breakdown
Criterion appliances are produced in several locations, depending on the model and price point:
- United States/Canada: Higher-end models and select appliances are assembled here, often with stricter quality controls.
- Mexico/China: Most volume production happens in these countries, leveraging cost efficiencies without sacrificing quality.
This global approach allows Menards to offer a wide range of products at competitive prices, while still meeting U.S. safety and performance standards.
OEM Model: Pros and Cons
Pros:
- Lower prices thanks to efficient manufacturing.
- Access to the latest technology from industry leaders.
- Consistent quality control overseen by Menards.
Cons:
- Less brand recognition compared to legacy names.
- Some models may lack advanced features found in premium brands.
What Appliances Does Criterion Make? Full Lineup
Criterion isn’t a one-trick pony. The brand covers all the essentials you need for a modern home, focusing on reliability and value.
Refrigerators
- Top-Freezer Models: Classic design, spacious interiors.
- Side-by-Side Models: More storage, easy access to fresh and frozen foods.
- French Door Options: Stylish and functional for larger families.
Dishwashers
- Energy-Efficient Cycles: Save water and electricity.
- Quiet Operation: Perfect for open-concept kitchens.
- Stainless Steel Interiors: Durable and easy to clean.
Ovens & Stoves
- Convection Technology: Even baking and roasting.
- Smooth-Top Ranges: Sleek look, easy to wipe down.
- Gas and Electric Options: Flexibility for any kitchen setup.
Washers & Dryers
- Front-Load Washers: Gentle on clothes, efficient cleaning.
- Top-Load Washers: Traditional design, large capacity.
- Electric & Gas Dryers: Fast drying, energy-saving features.
Other Essentials
- Microwaves: Countertop and over-the-range models.
- Freezers: Upright and chest styles for extra storage.
- Ice Makers: Convenient for parties and large families.
Criterion Appliances Quality Secrets: Are They Worth It?
Built to Last: The Criterion Promise
One of the biggest questions shoppers have is about the quality of Criterion home appliances. Are these budget-friendly machines built to last? The answer, for most buyers, is a resounding yes.
Strengths
- Durable Construction: Many Criterion appliances use robust motors and high-quality materials, especially in high-wear parts.
- Cutting-Edge Basics: While you won’t find the latest smart-home integrations, you will get reliable performance and modern energy-saving features.
- Strong Warranties: Menards backs Criterion with warranties that often exceed those of national brands, ranging from 1 to 10 years depending on the product.
Customer Satisfaction
Menards’ customer service is a major plus. If something goes wrong, you can return or exchange your appliance at any Menards location—no need to deal with third-party service centers.
Addressing the Myths
Some skeptics dismiss Criterion as a “cheap knockoff.” In reality, these appliances are produced by reputable OEMs (Original Equipment Manufacturers) who also make products for top brands. The difference? You’re not paying extra for a famous logo.
Real User Reviews & Reliability Ratings (2026 Update)
Let’s look at what real users are saying about Criterion appliances in 2026.
Average Ratings
- Menards.com: 4.2/5 stars across all major appliances.
- Value: Shoppers consistently praise Criterion for offering 30-50% savings compared to premium brands.
- Performance: Most users report reliable operation, with few complaints about breakdowns or defects.
Reliability Table
Metric Rating Notes
Durability 4.5/5 Long-lasting motors
Value 4.7/5 30-50% below premium
Energy Efficiency 4.0/5 ENERGY STAR options
What Users Love
- Affordability: “I got a full kitchen suite for less than the price of one high-end fridge.”
- Simplicity: “Easy to use, no confusing controls.”
- Service: “Menards handled my warranty claim quickly and professionally.”
Where They Lag
- Smart Features: Criterion appliances are basic—don’t expect Wi-Fi or app controls.
- Design Variety: Fewer color and style options compared to premium brands.
Criterion vs Competitors: Head-to-Head
How does Criterion stack up against the competition? Let’s break it down.
Feature Criterion Whirl pool GE
Price (Fridge) $800 $1,200 $1,000
Warranty 1-10 yrs 1-5 yrs 1-5 yrs
Made In Global USA/Mexico USA
Smart Tech Basic Advanced
Key Takeaways
- Price: Criterion is the clear winner for budget-conscious buyers.
- Warranty: Longer coverage on many models.
- Manufacturing: Global sourcing keeps costs low, but may mean fewer “Made in USA” options.
- Features: If you want smart-home integration, Whirlpool or GE may be better—but you’ll pay more.
Who Should Choose Criterion?
If you’re a DIYer, first-time homeowner, or want reliable appliances without breaking the bank, Criterion is a smart pick. For those who crave the latest tech or designer finishes, a premium brand might be worth the splurge.
Where to Buy Criterion Appliances & Pro Tips
Menards: The Only Place to Buy
Criterion appliances are exclusive to Menards. You can shop in-store at any of their 300+ locations or order online for home delivery or pickup.
Pro Buying Tips
- Check Energy Ratings: Look for ENERGY STAR labels to save on utility bills.
- Measure Your Space: Double-check dimensions before you buy—especially for large appliances.
- Bundle for Savings: Menards often offers discounts when you buy multiple Criterion appliances together.
- Maintenance Matters: Clean filters, check seals, and follow the user manual to extend your appliance’s life.
Criterion Appliances FAQs
Who makes Criterion Home Appliances?
Criterion appliances are owned by Menards and primarily manufactured by Midea, with some models possibly produced by other reputable OEMs, such as Whirlpool.
Are Criterion appliances made in the USA?
Some higher-end Criterion models are assembled in the U.S. or Canada. Still, most are produced in Mexico or China to keep prices low.
What is the Criterion warranty?
Warranties range from 1 to 10 years, depending on the appliance. Menards handles all warranty claims directly, making service easy and convenient.
What are the best Criterion models for 2026?
Top-rated models include the Criterion 18 cu. ft. Top-Freezer Refrigerator, the 24” Built-In Dishwasher, and the 7.0 cu. ft. Electric Dryer—each praised for value and reliability.
