Peso Pluma was born on June 15, 1999, in Zapopan, Jalisco, Mexico. Growing up in Guadalajara, he was surrounded by a rich cultural heritage that deeply influenced his musical journey. His family played a crucial role in nurturing his early interest in music, providing a supportive environment that allowed him to explore his creative talents. From a young age, Peso Pluma found solace in music, using it as a means to express his emotions and connect with the world around him.
Peso Pluma’s introduction to music was marked by his self-taught guitar skills, which he honed by watching YouTube tutorials. This early exposure to music laid the foundation for his songwriting abilities, which he developed as a form of therapy and self-expression. His passion for music was evident from the start, and it wasn’t long before he began crafting his own songs, drawing inspiration from his personal experiences and the world around him.
| Attribute | Details |
|---|---|
| Full Name | Hassan Emilio Kabande Laija |
| Stage Name | Peso Pluma |
| Date of Birth | June 15, 1999 |
| Age | 26 years old (as of 2025) |
| Birthplace | Zapopan, Jalisco, Mexico |
| Nationality | Mexican |
| Height | 5 feet 8 inches (173 cm) |
| Weight | 65 kg |
| Eye Color | Dark Brown |
| Hair Color | Black |
| Zodiac Sign | Gemini |
| Profession | Singer, Songwriter, Musician |
| Record Label | Double P Records |
| Notable Works | “Ella Baila Sola”, “El Belicón”, Génesis album |
| Net Worth | Approximately $20-25 Million (as of 2025) |
| High School | Samuel Clemens High School, Texas |
Career Milestones
Peso Pluma’s career took off with the release of his debut album, Ah y Qué? in 2020. This album marked the beginning of his journey in the music industry and set the stage for his subsequent successes. Following this, he released Efectos Secundarios in 2021, which further solidified his position as a rising star. His 2023 album, Génesis, was a commercial triumph, reaching #3 on the Billboard 200 chart and topping the Billboard Regional Mexican Albums and Top Latin Albums charts.
Peso Pluma’s discography is adorned with hit singles that have resonated with audiences worldwide. Tracks like “AMG,” “Ella Baila Sola,” and “La Bebé” have not only topped charts but have also earned multiple platinum certifications. These songs have become anthems for many, showcasing Peso Pluma’s ability to blend traditional Mexican sounds with contemporary influences.
Collaborations have played a significant role in Peso Pluma’s career, allowing him to reach new audiences and expand his musical repertoire. Notable collaborations include working with artists like Natanael Cano and Eslabon Armado, who have been instrumental in boosting his popularity. These partnerships have not only enriched his musical style but have also contributed significantly to his earnings.
Peso Pluma’s Net Worth
As of 2025, Peso Pluma’s net worth is estimated to be around $25 million. This impressive figure is a testament to his hard work, talent, and strategic business decisions that have propelled him to the forefront of the music industry.
Peso Pluma’s wealth is derived from multiple income streams, reflecting his diverse talents and business acumen. Here is a breakdown of his primary sources of income:
- Music Streaming Revenue: As Mexico’s most-streamed artist, Peso Pluma earns a substantial portion of his income from platforms like Spotify and YouTube.
- Album Sales and Singles: The commercial success of his albums and singles has been a major contributor to his financial success.
- Concerts and Tours: Live performances and tours have not only increased his visibility but have also been lucrative ventures.
- Social Media Endorsements and Sponsorships: Peso Pluma’s strong social media presence has attracted numerous endorsement deals, adding to his income.
- Record Label Ownership: As a co-founder of Double P Records, Peso Pluma benefits from the success of other artists under his label.
The Impact of Streaming Platforms
In today’s digital age, streaming platforms have become a crucial component of an artist’s success. Peso Pluma has leveraged these platforms to reach a global audience, becoming Mexico’s most-streamed artist. His music’s availability on platforms like Spotify and YouTube has not only increased his fan base but has also generated significant revenue.
Social media platforms, particularly TikTok, have played a pivotal role in Peso Pluma’s rise to fame. His songs have gone viral, creating trends that have further amplified his reach and popularity. This viral nature of his music has translated into increased streaming numbers and, consequently, higher earnings.
Awards and Recognition
Peso Pluma’s talent and hard work have not gone unnoticed, as evidenced by the numerous awards and nominations he has received. His accolades include prestigious awards like the Billboard Latin Music Awards, which recognize his contributions to the music industry.
Beyond his financial success, Peso Pluma has made a significant cultural impact by promoting regional Mexican music on a global scale. He has broken barriers as the first Mexican artist to perform at the MTV Video Music Awards, showcasing the richness of Mexican culture to a worldwide audience.
Challenges and Controversies
Despite his success, Peso Pluma has faced personal challenges, particularly due to the controversial nature of some of his lyrics, which touch on themes related to narcoculture. These challenges have tested his resilience and determination to succeed in the music industry.
Navigating the music industry as a young artist in a controversial genre has been challenging for Peso Pluma. He has had to overcome various obstacles, including industry skepticism and the pressure to maintain his artistic integrity while achieving commercial success.
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