Sue Bird is a name synonymous with basketball excellence. As one of the most celebrated athletes in the WNBA, her career has been a testament to skill, perseverance, and adaptability. By 2025, Sue Bird’s legacy extends far beyond the court, as her financial success has become a topic of great interest.
Attribute | Details |
---|---|
Full Name | Suzanne Brigit Bird |
Date of Birth | October 16, 1980 |
Place of Birth | Syosset, New York, USA |
Height | 5 ft 9 in (1.75 m) |
Education | University of Connecticut (B.A. Communication Sciences) |
WNBA Team | Seattle Storm |
WNBA Draft | 2002 (1st overall pick) |
Olympic Medals | 5 Gold Medals |
WNBA Championships | 4 |
Engagement | Megan Rapinoe (engaged since October 2020) |
Notable Achievements | 11-time WNBA All-Star, co-founder of TOGETHXR and A Touch More production company |

To understand Sue Bird’s financial success, it’s important to first explore her roots and career. Her journey from a budding athlete to a WNBA legend sets the stage for her impressive accomplishments.
Early Life and Education
Sue Bird was born on October 16, 1980, in Syosset, New York. Growing up in a supportive family, Bird’s love for basketball was evident from a young age. Her father, Herschel Bird, was a significant influence, encouraging her to pursue the sport. By the time she reached high school, Sue was already turning heads with her exceptional skills on the court.
She attended the University of Connecticut (UConn), where she played under the legendary coach Geno Auriemma. During her college career, Bird led the UConn Huskies to two NCAA championships (in 2000 and 2002). Her success in college basketball earned her numerous accolades, including the Naismith College Player of the Year Award in 2002.
Professional Career Highlights
Sue Bird was the first overall pick in the 2002 WNBA Draft, selected by the Seattle Storm, and she remained loyal to the team throughout her career. Over the course of her two-decade-long tenure in the league, Bird became a cornerstone of the Storm’s success. She played a pivotal role in leading the team to four WNBA championships (2004, 2010, 2018, and 2020).
Among her many achievements are:
- 13 WNBA All-Star selections, showcasing her consistency as one of the league’s best players.
- Olympic dominance, with Bird winning five Olympic gold medals as part of the U.S. women’s basketball team.
- Holding records for most career assists in WNBA history.
Sue Bird retired from professional basketball in 2022, leaving behind an unparalleled legacy. However, her post-basketball career and financial endeavors have only continued to thrive.
Financial Overview
Sue Bird’s net worth in 2025 is a testament to her successful career and smart financial decisions. Let’s break down her income streams and how they’ve contributed to her wealth.
Sue Bird’s Estimated Net Worth in 2025
As of 2025, Sue Bird’s estimated net worth stands at $10 million. This figure reflects her career earnings, endorsements, and investments. While this places her among the wealthiest WNBA players, it’s worth noting that athletes in women’s leagues typically earn less than their counterparts in men’s leagues. Despite this disparity, Bird’s ability to maximize her income opportunities sets her apart.
To better understand her financial growth, here’s a quick comparison of her net worth over the years:
Year | Net Worth |
---|---|
2020 | $6 million |
2022 (retirement) | $8 million |
2025 | $10 million |
Sources of Income
Sue Bird’s wealth comes from a diverse range of sources. Let’s take a closer look at these income streams:
WNBA Salary
Sue Bird was one of the highest-paid players in the WNBA during her career. While the WNBA salary cap is significantly lower than that of the NBA, Bird consistently earned the league’s maximum salary. By the time of her retirement, her career earnings from playing alone totaled over $2 million.
Endorsements and Sponsorships
Sue Bird has been a sought-after figure for endorsement deals. Partnering with major brands such as Nike, Gatorade, and State Farm, Bird has significantly boosted her income. These deals not only provided her with financial benefits but also cemented her status as a global sports icon.
Media Appearances and Commentary Roles
Since retiring, Bird has transitioned into media roles, providing commentary for basketball broadcasts and participating in interviews. This has opened new revenue streams while keeping her connected to the sport.
Endorsements and Sponsorships
Sue Bird’s endorsement deals have played a critical role in elevating her net worth. Her marketability as a basketball icon has attracted top-tier brands, making her one of the most recognizable athletes globally.
Major Endorsement Deals
Throughout her career, Sue Bird has partnered with several high-profile brands. Some of the most notable include:
- Nike: A longtime partnership with Nike has made Bird a prominent face in their women’s athletic campaigns.
- Gatorade: Bird has appeared in multiple Gatorade commercials, aligning her brand with peak athletic performance.
- State Farm: Known for their entertaining ads featuring athletes, State Farm has included Bird in campaigns that highlight her personality.
These partnerships have not only added to her wealth but have also enhanced her public image.
Social Media Influence
Sue Bird’s social media presence has also contributed to her endorsement success. With millions of followers across platforms like Instagram and Twitter, Bird is able to reach a vast audience, making her an attractive partner for brands. Her posts often feature collaborations, showcasing her ability to influence consumer behavior.
Investments and Business Ventures
In addition to her basketball earnings and endorsements, Sue Bird has diversified her income through investments and entrepreneurial ventures.
Investments Overview
Sue Bird has invested in a variety of sectors, including:
- Real Estate: Bird owns multiple properties, including a luxurious home in Seattle, Washington.
- Stocks and Startups: She has reportedly invested in tech startups, leveraging her network to identify promising opportunities.
Business Ventures
Post-retirement, Bird has also ventured into business. For example:
- She co-founded TOGETHXR, a media company dedicated to amplifying women’s voices in sports and culture.
- Bird has expressed interest in exploring opportunities in fashion and sports management, potentially opening new revenue streams.
Philanthropy and Community Involvement
Sue Bird’s financial success hasn’t only been about personal gain. She has consistently given back to her community, enhancing her legacy beyond basketball.
Charitable Contributions
Bird actively supports organizations focused on:
- LGBTQ+ rights: As an openly gay athlete, Bird has been a vocal advocate for equality.
- Youth basketball programs: She has funded initiatives aimed at providing opportunities for young athletes.
Impact on Public Image
Her philanthropic efforts have only solidified her reputation as a role model. By using her platform for good, Bird has strengthened her brand, making her even more appealing to sponsors and fans alike.
Future Prospects
What lies ahead for Sue Bird, financially and professionally? Let’s speculate on her future endeavors.
Projected Earnings Beyond 2025
Bird is likely to continue earning through:
- Endorsements: Her status as a retired legend keeps her relevant.
- Media roles: Continued commentary and appearances will ensure a steady income.
- Expanding business ventures: Sue Bird’s entrepreneurial spirit is likely to lead to new, lucrative opportunities.
Legacy Considerations
Sue Bird’s financial success is an integral part of her legacy. Her ability to excel on the court and build a sustainable financial foundation off it sets a powerful example for future athletes.
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