It is common for the real estate industry to be very competitive when it comes to marketing. There are thousands of agents and companies competing for the attention of potential buyers, sellers or renters, making an emphasis on service imperative, but not enough; how we convey that message is also key. Call-to-action phrases are one of the most powerful tools in your marketing arsenal. They are the simple yet powerful sentences that lead your audience to do things that are desirable for your business.
| Call to Action Phrase | Target Audience | Purpose |
|---|---|---|
| Call now to schedule your private showing | Buyers | Encourages immediate action for a property tour |
| See what your home is worth—get a free report today | Sellers | Offers a free valuation to entice sellers |
| Schedule a tour and explore your dream home | Buyers | Directs buyers to take the next step in viewing properties |
| Don’t miss out—homes like this sell fast! | Buyers | Creates urgency to prompt quick decisions |
| Call today and be in your new home by summer | Buyers | Encourages immediate contact with a promise of timely results |
| Wondering what your home is worth? Call for a free market analysis | Sellers | Provides value through a free service |
| List now and attract serious buyers—contact us today | Sellers | Motivates sellers to act quickly |
| Discover profitable opportunities—call for a strategy session | Investors | Attracts investors looking for guidance |
| Get your free home valuation now—no strings attached | Sellers | Offers clarity and no obligation |
| Download our first-time buyer’s guide and start planning | First-time Buyers | Provides valuable resources for new buyers |
| Schedule a virtual showing | Renters | Facilitates immediate engagement for rentals |
| Talk to an agent | Buyers/Sellers | Simple invitation to connect with an agent |
| Lease now | Renters | Encourages immediate leasing action |
| Ready to love where you live? Let’s make it happen! | Buyers | Personalizes the experience for potential buyers |
What Is a Call-to-Action (CTA)?
A call-to-action (CTA) is a brief line or two that signals to your audience that you want them to take a specific action. This may be as simple as the push of a button, you signed up for a newsletter, or you planned a consultation. CTAs bridge the chasm between your marketing message and your audience’s action. Common call to action in real estate marketing examples include the likes of; “Contact us today” or “Schedule a tour”.
Why Are CTAs Important in Real Estate Marketing?
Here are a few examples of CTAs tailored to the real estate industry where potential clients begin their journey online. As a webuser browses those homes on your website or scrolls through your feed on social media, a well-designed CTA can help direct them to making a decision, whether scheduling a tour of a property, downloading a market report, or requesting a consultation.
As businesses increasingly employ digital marketing, real estate call-to-action phrases are more important than ever. They not only help convert leads, but they also establish first impressions and set the tone for how clients will see your brand. With skillfully written CTAs, you can inspire your audience, so they feel cared and understood, and are likely to engage more.
first: Extracting the Call-to-Action Phrases
What Are Call to Action Phrases?
Call-to-action phrases are message statements designed to drive an action for your audience to take, immediately. They serve as signposts in your marketing collateral, leading your prospects to take action in the next step of their journey.
For instance:
- Sign up for our newsletter keeps readers up to date.
- “Schedule a property tour” encourages prospective buyers to do something.
- “Find homes for sale in your area” engages with your listings.
CTAs do more than just use words—they are tools designed to help customers move through an otherwise overwhelming process, whether buyers, sellers or renters.
The Importance of CTAs in Real Estate Marketing
The individuality of real estate is in the fact that the decision-making process tends to take time and is a significant investment both financially and emotionally. CTAs make this process easier by dividing it into smaller pieces.
Consider these statistics:
97% of people searching for a home begin the process online, according to the National Association of Realtors.
Most of these visitors might leave your website without taking any significant action without a clear set of CTAs.
CTAs serve as a gentle nudge, prompting users to progress from observing content passively to engaging actively. A potential homebuyer looking for listings may be intrigued by a CTA such as “Schedule a virtual tour today,” while a seller may respond to “Get a free market analysis of your property.”
Categories of Call-to-Action Phrases
Not all CTAs are created equal. The CTAs that your content contains have to direct your audience according to their journey and where they are in the process. So, let’s classify these into three main types.
Top-of-Funnel CTAs
This is your audience’s first introduction to your brand. Here, the aim is to create awareness and generate interest.
- Objective: Nurture leads and establish credibility
- Top-of-Funnel CTAs: Examples
- “Get the latest in real estate news with our weekly newsletter.”
- “Follow us on Instagram @propertyupdates.”
- “Get our free homebuyer’s guide.”
These CTAs aim to add value without requiring much of a commitment. They are about reaching new prospects and keeping your brand on their radar.
Middle-of-Funnel CTAs
In the middle of the funnel, your audience is researching various solutions and assessing their needs. This is the right time to go for a more tailored and captivating content.
- Based on your data from October 2023.
- Middle-of-Funnel CTAs (Examples):
- “Explore what you can afford with our mortgage calculator.”
- “Check out neighborhood guides to find your ideal community.”
- “See testimonials from satisfied homeowners.”
- These CTAs guide prospective clients to make informed decisions while keeping them engaged with your brand.
Bottom-of-Funnel CTAs
The Bottom of the Funnel (BOFU) is where leads are ready to act. Your CTAs here need to get straight to the point and seal the deal.
- Intent: Inspire urgent action.
- Bottom-of-Funnel call-to-action examples:
- “Call today for a private home tour.”
- “Call for a free consultation.”
- “Make an offer on your dream home.”
At this point, the simple and urgent is everything. Your CTAs should facilitate the final step for prospects by making it as easy as possible.
Use Call-to-Action Phrases Where?
Website Placement
Strategic placement of CTAs is essential for maximizing engagement and conversion on your website, which is your digital storefront. Here’s where CTAs work best:
- Landing Pages: Use CTAs such as “View available properties,” or “Schedule a consultation,” to direct visitors toward specific actions.
- Property Listings: Add CTAs like “Request more information” or “Schedule a showing” to entice engagement.
- Contact pages: Always have clear CTAs directing people to get in touch with us today.
Social Media Integration
When it comes to online marketing, social media platforms are one of your best shots at reaching clients. Incorporate CTAs into:
- Posts: Include a call to action such as “Click the link in our bio to view listings.
- Stories: Use action-oriented stickers, such as “Swipe up to learn more.”
- Ads: Consider CTAs such as “Sign up for exclusive property alerts.”
Email Marketing
Emails are direct access to your audience and a great place to put CTAs. Use them in:
- Newsletters: Include CTAs like: “Read the full market report here.”
- Promotions: Use terms such as “Schedule your free consultation today.”
- Crafting Effective Call-to-Action Phrases
- What are the Best Practices for Writing CTAs
- Make it Clear and Short: Use simple terms to avoid confusement.
- Create a Sense of Urgency: Giving readers a reason to act now (a limited-time offer, for example).
- Use Action Verbs: Begin your CTAs with action words… “Get,” “Learn,” “Schedule,” etc.
Testing and Optimization
A/B tests can help you find out what CTAs are the most effective. And you’ve got tools like Google Analytics and heatmaps (Mouseflow) to help you keep track of your performance and adjust accordingly.
Call-To-Action Phrases for Real Estate
Styles Derived audience Example CTAs Buyers“ Search for your dream home.” For sellers “Receive a free market analysis of your property.” Renters ”Find available rentals in your neighborhood.”
ECase Studies & Success Stories
A prime example would be AgentFire, which saw a 30% increase in leads just by tweaking the placement and wording of its CTA. By trying out phrases like “Contact us now” vs “Schedule your free consultation,” they found the words that worked best for their audience.
Conclusion
What do you say when you need to turn a potential deal around? Using direct language and positivity creates engagement and gets prospects moving in the buyer’s journey and towards your business goals.
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